Here are the B2B SaaS metrics you can track inside Subscript as of 7/31/2024.

• Recurring Revenue - Amount of revenue on a recurring basis
• Recurring Period Growth - Month over Month Growth for Recurring Revenue
• Non-Recurring - Amount of revenue for the month that's not recurring
• Total Period Revenue - Sum of recurring and non-recurring revenue
• Total Period Growth - Month over Month Growth for Recurring and Non-Recurring Revenue
• Percentage Recurring - Percentage of Revenue that is Recurring Revenue
• Bookings (recurring) - Bookings for recurring customers (of recurring recognition types) this month
• Bookings - New - Bookings for new customers (of recurring recognition types) this month
• Gross New Revenue - New customer revenue this month
• Non-Renewal Upsell - Upsell revenue for customers that are not renewing
• Recurring Customers - Count of all customers with active recurring transactions
• Customers - Count of all customers (recurring and otherwise)
• Customers w/ Open Contracts - Customers with recurring revenue plus customers with open contracts
• Seats - Number of recurring seats sold
• ARPU (recurring) - Recurring Revenue divided by the number of recurring seats (units)
• ARPU - New (recurring) - New Recurring Revenue divided by the number of new recurring seats (units)
• LTV - Revenue per customer divided by gross customer churn rate
• LTV TTM - Revenue per customer divided by gross customer churn rate for the trailing twelve months